WIN Summit is a unique professional development conference, tailored to focus on women and negotiation skills.
Bohner Bespoke was commissioned to re-brand the conference, emphasizing a skills-based approach to learn, engage and grow through the negotiating skills and experiences of educators, executives, business leaders and glass-ceiling breakers. We understand, that in this case, simplicity would be key for brand longevity and distinction. We therefore carefully selected the palette: mauve, silver, grey, and lilac, all representing a strong, sophisticated, feminine brand with underlying grey and steeliness. In the logo, the “W” turns into the “peaks” which are a play of the Summit – giving the conference a recognizable symbol and marking.
Logo, typeface, color palette style guide, branding elements, infographic design, social media design.